Afterword Marketing Group - Todd Rutherford, owner of Completely Failed to Deliver Promised Services

Portland, Oregon 6 comments
Not resolved

Update by user Apr 28, 2011

***I am updating this complaint because the owner of the business has offered me a refund and we have come to an agreement.I do not have any negative feelings towards him or his company, and this complaint should be disregarded as of now.

I am rescinding all negative comments made about Todd Rutherford and his company, they have made things right with me.I recommend them based on their ethical handling of this matter***

Original review posted by user Feb 19, 2011

Okay, so I am fairly new to the self-publishing business so I can't claim to be much of an expert on any of the involved aspects. I'm sure I'm not the first self-published author to experience a good deal of disappointment upon discovering how difficlut it is to find any reputable organizations that are willing to even consider reviewing self-published debut authors. I guess it made sense to me after I thought about it, but it was still a disappointing reality.

I'm not into buying good reviews to trick people into buying my book. To me, that just seems backwards because the readers probably won't enjoy your writing and are then likely to write negative reviews and avoid your titles in the future if only for the fact that you made them feel misled or tricked. This is not good for any of the parties involved.

So after searching high and low for places to get reviews for my self-pubbed title, I stumbled across Kirkus Discoveries for Indie Books. This was exciting to me, since Kirkus has a long company history and is a trusted authority in reviewing books ever since it was founded back in 1933. Like me, you might be wondering what the catch is? Well, it's not cheap. Their Indie Review program charges a hefty $425 fee for their standard service alone! The standard service only offers a book review of about 200-300 words. That's over four hundred dollars for a couple hundred words from a reviewer! I don't know about anyone else, but this is a lot of money to me right now. Even if the reviews are outstanding and worth every penny, I just can't afford to shell out that much money for a review at this time.

So, I had to pass for now. Besides, there is always the possibility that a review would be negative or say things that you don't feel best represent the writing that you put so much work into. That would really put you in a bad position "” you'd have essentially wasted hundreds of dollars just so that someone you don't even know could insult, belittle or devalue your art. That seems really *** to me.

For the time being, I gave up the search. My determination and generally stubborn attitude wouldn't let me just sit around all day hoping my book would get some good reviews and more people who wanted to read it would end up buying it as a result. That just wasn't going to happen, it's unrealistic. Upon searching for book review services (hopefully ones that were a bit less expensive than Kirkus) in Google, I happened to notice an ad in the right sidebar of my search results page. It was for a site called

I clicked the link and checked out the site. It seemed to be new from what I could tell, since it looked like it didn't have tons of developed content available. The copy was written somewhat well and the vision described on the site sounded very similar to the concept behind the Kirkus Discoveries service. Lots of emphasis on how your book would actually be read and then honestly reviewed. This site even claimed that distributing the review to a couple thousand different media organizations was included in the service, similar to press release service packages.

Then, I thought I found what was good news for me (or at least my budget…) "” was offering this review service at a much more reasonable rate! For only $99, they claim to provide all of the following:

300-word book review on,

Review submitted to 1,500 websites

Review submitted to 5,000 media contacts: newspapers, magazines, radio, TV

If repeated, subsequent outreaches will feature themes unique to your book

Sounded great to me! I could afford that, so I spent a few more minutes visiting the rest of the site and reading carefully through ALL the information posted on any of the pages. I then decided to go for it. I ordered the $99 package, then filled out and submitted the requested forms with all the details of my title.

The following text is directly from their website:

"1. Go to the home page and scroll down to the bottom of the page. Click on the Buy Now button of the service you wish to purchase.

2. Once we receive notification of your purchase, we will respond with a request for you to complete a questionnaire and email us a PDF or Word document of the book. Pre-final edit versions are acceptable as we are focused on content. You may also snail mail a copy to:


Attn: Todd Rutherford

9731 East 54th Street

Tulsa, OK 74146

3. Once we receive the completed questionnaire and the book, your review/press release will be completed in 7 to 10 days.

4. We will submit the review/press release to you so that you may approve or suggest changes.

5. Once approved, the review/press release will be posted to,, and scheduled for distribution to up to 1000 websites and 5,000 media contacts."

Pay special attention to number three, which I have made bold.

The date of my order was January 12th, 2011. After payment was processed, I was redirected to the form, filled it out, and it generated a message upon submission that the details were received successfully. Since nothing happened after that, I decided to email him the next evening and make sure he recieved my order and asked him if I should email the PDF of my book to his email address. His response was quick, but he told me to complete the form that I had already filled out. I informed him that I had already done this, and attached the PDF to my response since he had instructed me to do so. After that, he replied with "thanks" and I figured I'd hang tight until he'd had time to read it and write the review.

On the 19th of January, I decided to email him and check in to see what was going on. I had honestly forgotten what the website had specified as the expected delivery time for the package I ordered. So I figured I would just ask him, which is exactly what I did. I was very polite and asked him to excuse my bad memory, since I knew the information had been available on the site. He told me he aimed for between 7-10 work days, just like the site states. Okay, so I thanked him and said I was looking forward to reading it when he was finished.

On the 23rd of January, he emailed me the press release/book review so that I could read over it. I thought it was acceptable and was basically satisfied with it, so I responded the very next day (January 24th) to inform him that I approved of the review and he could carry out the next step of the process as soon as possible. He replied by telling me that he would schedule it for distribution.

By January 29th, I hadn't heard a word from him since our last emails were exchanged. The press release/book review was nowhere to be found on the web that I could see and I had received zero communication from him about what was going on. I thought this was highly unprofessional on his part, but I like to give people the benefit of the doubt so I simply emailed him and asked him when I should expect the release to go live? His response on that same day was something to the effect of "I should get to it sometime this weekend, I'll keep you posted." Okay, so I tried my best to remain patient at this point…

By February 10th, he hadn't emailed me once and the review was nowhere to be found, other than my inbox and his outbox. I was outraged at this point. About a week prior to that, I decided to carry out a little experiment, to get an idea of just how angry I should be about his quality of service (or lack thereof, rather).

I found a nifty little site called Fiverr a while back, where people can post tasks they're wiling to do for a fixed rat eof $5. My experiences with the site had been awesome, both as a seller and a buyer. I did a quick search on the site for "book review" and tons of results came up, many of them offering to review self-published ebooks on Amazon and so on. I checked a few of them out and went with one that had tons of great feedback and was offering not one but TWO Amazon reviews (each from a separate user account). Couldn't resist, so I paid the five dollars through Paypal and provided them the details for my book (Amazon product page, ect).

Now, none of what I'm about to say is exaggerated or made up at all. I ordered the two reviews from Fiverr on February 1st, 2011. Just a few hours after I ordered it, the seller/user wrote to me to let me know that the first review had been posted and they were waiting to post the second one because Amazon sometimes detects something fishy going on when too many are posted in rapid succession. I hadn't expected anything this fast, so I went on over to my Amazon product page to read the review. It was 100 times better than I had figured it would be. You could tell that the person had really spent a few minutes checking out the information about my book and getting a feel for it before just diving into writing a meaningless review.

I responded with a thank you, and by the time I had finished writing and sending it, I already had a message from them telling me that the second one was now also live. I excitedly revisited the product page to read the second review, only to be pleasantly surprised yet again by the outstanding quality and the obvious few minutes that the person had spent becoming acquainted with my writing. I was at a loss for words.

(Side note: I was fairly certain that it was obvious which of the two reviews on my product page were written by the sellers on Fiverr, but sometimes they appear out of order, so I requested that he provide me the usernames of the accounts that were used, so I could distinguish them from unsolicited reviews, and he replied by saying he should have thought of doing that to beign with and he promptly provided the info. I was amazed.)

You do realize what this means, right? I just spent a measly $5 for two fantastic reviews on Amazon that were delivered in a matter of about four hours or so. And….over two weeks prior to this, I had paid almost $100 for one review that STILL wasn't even posted on Amazon or anywhere at all for that matter.

This really pissed me off! But since I usually try to avoid conflicts, I kept my mouth shut for several more days as I hoped Mr. Rutherford would manage to complete my order to my satisfaction in the VERY near future, making a conflict unnecessary. However, this did not transpire that way at all.

Finally, on the 10th of February 2011 (almost a full month after my initial order), I emailed him to let him know that I received a far superior service for only five dollars and that I was quite unimpressed and dissatisfied with his level of communication and the quality of his service. I asked him to just cancel the distribution (if it was even scheduled) and requested that he just refund my money and we could be done dealing with each other.

He responded that same day, telling me that he "would not refund my money," and informed me that my review had now been posted to Amazon. He offered NO explanation WHATSOEVER as to why it hadn't been posted on there before I wrote this complaint. I was in disbelief that it seemed to require me initiating a conflict in order to motivate him to hold up his end of the bargain (though posting it to Amazon was hardly enough to do this, especially at this point).

Incredibly angry and feeling cheated out of my money, I responded to him by assuring him that refusing to refund my money after failing to deliver the promised services was just fine with me. I told him that I intended to tweet to my 7,000+ followers on Twitter that his service was dishonest and out to scam their customers. He gave me some lame response about how he would distribute the release, as stated in the package…blah, blah, blah.

I think this clearly illustrates one thing about Todd Rutherford and his website,

They are a pathetic excuse of a business service with no ethics whatsoever, and even moreso than that, they are a waste of your hard earned money. They have no respect for their customers and they don't lose any sleep at night over ripping people off and failing to deliver the services they promise to their customers.

The moral of this story is obvious: avoid using this website AT ALL COSTS!!! I don't think of myself as *** or gullible, but I suppose we all end up here a few times in our lives, no matter how smart we are. I just wanted to share my experience with others because I think it's outrageous that they can just do this and get away with it, while disrespecting their customers and showing no shame at all. Todd Rutherford is a SCAMMER!!!!

Review about: Book Review.



Its no big secret that artists of all types, (visual and the written word) are the worlds biggest narcissists and are the seeds of most of the worlds drama.That being said I find them to be problematic for most practical purposes.

I am going to make a note to avoid helping them in the future.:cry


Here are a few additional opinions of customers of mine:

I will always be grateful to Todd Rutherford's belief in me and my message.

- Jim Stovall, Author of The Ultimate Gift,

multi-million copy best-selling book

There is no way I can pay you for what you are doing/have done/will do...such a currency does not exist in the world.

- Satwant Kaur, Author of Transitioning Embedded Systems to Inteligent Environments, Intel Press

I am a syndicated talk show host and have been for almost twenty eight years. I have worked with many publishers and publicists over the years. Todd Rutherford is among the brightest I have had the pleasure to work with. My experience with Todd is that if he says he can do it. Consider it done!

- Michael Ray Dresser, Host of DresserAfterDark

Todd Rutherford has proven to be a wealth of knowledge regarding writing, publishing, and marketing books.

- Peter Biadasz, Author of Write Your First Book

I have been very please with my experience. Todd provided all the services promised and has always been there to answer any questions I may have.

-Wayne Bien

I received some great reviews and am very appreciative. It was a very worthwhile experience.

-Tom McQueen

Todd provided an objective review of my book. What may eventually surpass the quality of his review are the media contacts he is furnishing.

-Jim Mosquera

"Working with has proven to be very beneficial to me and my book. Thanks to Todd Rutherford's honest review and his efforts publicizing my book, landed me a spot on a Radio Talk Show which has helped me increase my book sales. I definitely recommend to anyone looking to publicize their book.

-Patrick Daniel

"There was an initial delay in getting the questionaire needed for my novel; however, the problem turned out to be due to a firewall that I have on my browser not allowing an attachment to display. After I contacted Todd Rutherford, the questionaire was immediately emailed to me. Todd's service from there was timely and professional, and I am very satisfied with the results of my purchase. My review of GettingBookReviews? Five Stars!

-Michael Link

I found the service to be professional and most importantly, the reviewer actually read the book. A lot of these "services" on-line simply boiler plate a review after a quick scan to pick out one or two words from your book.

-Roland Hughes

Todd Rutherford is a consummate professional. He knows his trade like few others in the busienss. What sets Todd apart, however, is his unremitting commitment to serving his audience. He delivers promptly, accurately, and with grace. In an age where customer expectations are rarely met, Todd sets the highest standard of performance.

-Raul Pupo

Without Todd Rutherford's vision and dedication to my success I would still be spinning my wheels trying to get my book into people's hands. Todd has always been so helpful in all aspects of the success of my business...not only my book. Todd has expressed his belief in my brand and has given me strength to do what I need to do in order to become a national success. I believe that Todd has the capability to direct and implement a powerful campaign that will positively change the face of my future. Looking forward to what Todd's connections and wisdom have in store for me. Thanks for everything Todd!

- Iva Young

It is my pleasure and honor to enthusiastically recommend Todd Rutherford's book marketing services. Todd wrote and distributed several very thoughtful and creative articles about my two ""Clive Endive Ogive IV"" books about the wonderful world of private clubs in a timely manner. If you want top quality, extensive media exposure for what you have published, Todd Rutherford is the man!

- Norm Spitzig

Todd and his team are able to do on a Grand Scale what took me hours to accomplish on a very small scale. Getting Books Reviewed sent out 4,231 Press releases for me on 3/7/2011. The week before, I spent 3 1/2 hours finding 87 e-mail addresses and another 2 hours to set up and send a press release. Working with Getting Books Reviewed is a great investment !

-Joel Quass

The five star review secured for me was very gratifying. The reviewer did a good job summarizing my book. The review was done in a very prompt manner that was much appreciated.

-John H. Wormser

To Make a Perfect World

I was shocked at how easy the process was, how friendly the communication was, and how fast my results came. Certainly this is a service from someone who actually cares about what they do and who respects the social network. My review was more thorough than I expected - I wanted to go back out and buy my own book!!

-Mark Husson

The review of my book now appears on and I've sent it to several bookstores who are currently selling the book. Thanks for all your help.

-Hugh Aaron has been a valuable asset in getting the news out about my novel. They have astute article writers, scads of resources, and have proven they know their "stuff." I recommend them to every aspiring author.

-Judith Kendall

Working with Todd Rutherford has expanded my horizons in so many ways. When you receive the benefits of his experience, you are elevated to another level. Not only that, it is such that you know the impact he has had. His willingness to give his clients what they want and his professionalism can't be duplicated by any other.

-Carol Piner

I was a little skeptical about submitting my book for a review but turned out to be the greatest move I made. The outstanding communication eased any skepticism I may have had in the beginning. I plan on using this service for all of my novels!

-Gerald C. Anderson, Sr. was a great experience, they acquired a great review that always has jaws dropping when someone reads it. It also got me many fans and customers.

-Robert Heredia

I was very pleased with my experience with It was quick and very reflective of the real content of the novel -- as well as being a hassle-free experience.

-Ted Bacino

Todd Rutherford is energy personified in acquiring and dispensing quality reviews. I've been well satisfied with both his audience selections and his attention to my story. He comes well recommended.

-*** Ramsey

This is the highest compliment a service like can be paid - Todd delivers exactly what he says he will deliver.

-Edward Mrkvicka

Since writing is relatively new territory for me, I am still feeling my way around the publishing landscape. has produced instant results—both in radio interviews and book reviews. It is definitely a great cost-effective way to go!

-R J McMillan


I can't even get Todd Rutherford or anyone from the website to answer basic questions for me, and the website is not detailed enough.All I want to know is more details about the 2000 websites he will allegedly post my book review to, and they are dodging the question wanting to schedule phone appointments instead!

Then the person who responded via email to schedule a phone appointment for me wanted to know if I had any other questions. Umm, yeah, the original question I originally submitted via the website regarding the 2000 websites. DUH! They've already lost my business and I've decided to go with an established book blogger who provides a similar service with much lower rates.

AND the website clearly explains the nature of the business and answers all my questions without me having to ask.Excellent business model.


I have to respectfully disagree with my fellow author about and its owner, Todd Rutherford. I too suffered a long delay after ordering a review, but after I contacted them I discovered the reason I had never received a questionaire and submission instructions is that after I placed my order, I was automatically re-directed to another page with the information.

'Ceptin' that didn't happen! I have my Firefox browser set to prevent things like that from happening. Yes, I received an alert that a redirect had blocked, but I have gotten into the habit of ignoring them because they often take you to some page trying to peddle a product.

Anyway, when I finally contacted Todd Rutherford and learned why I'd never received the questionaire, it took only four days to receive a well written professional book review for me to look over and approve.

Hmm... cost $99 and provides a turnaround time that few people could not appreciate. Kirkus and Clarion cost several hundred $ and take several weeks. Wanna bet who I plan to go to for me next book review? GettingBookReviews.dom.

As far as the author who is so unhappy with her experience, I hope she will reconsider her opinion of GBR and realize that not only does every merchant invariably have a derailment at one time or other, but that we indie authors are multiplying like rabbits and vendors like GBR likely have difficulty keeping up with new orders. From my experience, GBR is a good company and I hope this complaint (the only one I have found anywhere against them) does not discourage other indies from checking further into the service they offer.

P.S. Good luck to my fellow author with her book.

Michael Link (author of Inviolate) :)


If you are unable to run your business as you advertise, I suggest working for someone else who is more competent.


There was an inordinate delay in the provision of the services for which Ashly paid due to circumstances beyond our control. However, her order is being fulfilled. We wish Ashly well in her publishing endeavors.


Todd Rutherford

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